The number of internet users tripled from 1 billion in 2005 to more than 3 billion at the end of 2015. The rising internet penetration across the world, along with the reducing costs of mobile devices, has added to the popularity of mobile advertising. Moreover, online advertising helps organizations to assess the response of the audience towards the ad-content by analyzing its online behavior and search patterns.

Global Online Advertising Market Summary:

Based on types, search advertising is the most popular segment, holding the largest share. Search advertising is followed by lead generation, display advertising, rich media, classified advertisements and video advertisements.

The market has also been classified on the basis of the industry into retail, financial services, leisure, telecom and automotive. Currently, retail represents the largest industry, accounting for the majority of the overall market share.

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Region-wise, North America enjoys the leading position in the global market, accounting for the majority of the global share. Other regions include Asia Pacific, Western Europe, Eastern Europe, Latin America, and Middle East and Africa.

The competitive landscape of the market has also been examined with some of the key players being Google, Amazon, Yahoo, Facebook, AOL, Baidu, Microsoft, Twitter and LinkedIn.

Source: Global Online Advertising Market to Reach US$ 338.3 Billion by 2024 – IMARC Group​