Digital Video Content Market Boosted by Rising Popularity of OTT Media Services
Marketing
The global digital video content market is growing at a rapid pace. Some of the factors that have contributed to the market growth are easy access to the internet, increasing sales of digital devices, significant growth of social media platforms, and the emergence of advanced technologies.
One of the major factors which are catalyzing the growth of the global digital video content market is the increasing penetration of the internet. In addition to this, due to the expansion of 4G and the emergence of 5G technology, internet speed is improving rapidly. The easy access to broadband and Wi-Fi services, along with the lowered costs of digital devices, has encouraged the users to shift to digital video services for entertainment purposes.