Digital Transformation Is Not About Technology

Marketing

A recent survey of directors, CEOs, and senior executives found that digital transformation (DT) risk is their #1 concern in 2019. Yet 70% of all DT initiatives don’t reach their goals. Of the $1.3 trillion that was spent on DT last year, it had been estimated that $900 billion visited waste. Why do some DT efforts succeed et al. fail?

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