With some much of online competition among businesses to attract new customers, more and more companies are resorting to new marketing strategies to stay ahead in the digital race. One of the paid marketing techniques which assist a company to find a place on search engines, above the organic results, is Pay per Click marketing. The advertisers pay to the search engine for each click made by a user in this paid form of promotion. This marketing plan can help a business to catch the attention of the customers in less time. There are several platforms for PPC campaign today, for ex, Google Adwords, Bing and Facebook. Any business can utilize the services of PPC advertising company in India to promote different type of digital contents such as banners, text ads, shopping ads and videos etc.