Market overview:

Craft Beer Market is estimated to reach an annual growth rate of 8.0% between 2020 and 2025. Craft beer is a type of beer that is independent, small and made from traditional beers. It is usually made of traditional ingredients, such as malted barley, sometimes non-traditional ingredients are added by originality. Craft beer has adopted its popularity as consumers want to continue experimenting with different flavours of beer that increase the market value of the craft beer market. 

Recent developments:

In 2018, European beer maker AB InBev launched its Italian craft lager Lisa in the United Kingdom. This product has a balanced honey flavour with a mildly bitter taste and a clean, dry finish.

Market Drivers and Restraints:

As the per capita income of the target audience has increased, the demand for more beer styles has skyrocketed, creating a need for homemade beer in some of the significant beer-consuming regions. Craft beer is usually more expensive than standard lager beer. Consumers' preference for low-alcohol and premium content is increasing, and exotic flavor profiles are expected to lead the global craft beer market in the future. Higher incomes not only increase the demand for more expensive products but also increase the need for diversity. Therefore, it is not surprising that the craft beer market has expanded as imports have increased significantly in developed countries for decades. The spread of my own beer among Asian consumers is supposed to lead the market. The worldwide market is dominated by the new range of products offered by the leading players, which tastes good, and the alcohol content is low. The threat of other alcoholic beverages, such as wine, is one of the main obstacles in the craft beer market. In addition, strict government regulations on liquor sales and tax increases can hamper the growth of the global craft beer market.

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Report Segmented as:

The craft beer market is divided based on types and distribution. By type, markets include specialty beer stores, Pilsners and pale beers. By distribution, the market consists of off-trade and on-trade. It is said that delivery in off-trade sells or serves drinks in pubs, bars, restaurants, clubs, etc. The rapid growth of pubs and bars worldwide is foreseen to strengthen the growth of the craft beer market through commercial distribution.

Geographical Segmentation:

By region, Europe is presumed to occupy an essential part of the world craft beer market in terms of volume and value in the coming years. North America is anticipated to experience significant growth in future, as it has a higher preference for homemade beer customers rather than liquor beers. The US will occupy the dominant share in the North American craft beer market in the future. The Latin American craft beer market is expected to be the fastest-growing region during the predicted period as the supply of craft beer in Mexico and Brazil increases. The craft beer markets in the Middle East and Africa are also likely to grow slowly during the forecast period due to strict regulations on alcohol consumption in Islamic countries.

Key market players:

The main players in the European craft beer market include Anheuser-Busch InBev, Asahi Group Holdings Ltd., Cesu Alus, Erdinger, Heineken NV, Forst, Oakleaf Brewery, Radeberger, Pivovarna Lasko and SABMiller Plc.

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Scope of the report:

The report offers a comprehensive examination of the industry by providing the estimations of market potential and forecasts with utmost granularity. Along this, the factors influential in influencing the market dynamics and trends discussed in detail at the product level. Further, the performance of the market at the regional and country-level had assessed and the prospects with huge growth potential identified and debated.

The key players in the industry are profiled giving insights on their financial performance, market position and growth strategies. Comparative analysis on prime strategically activities of the market players delineating the key developments like mergers & acquisitions, collaborations and an evaluation of the competitive environment within the industry had provided. The report also provides a broad outlook of the current market along with recommendations from industry experts on the opportunities for investment activity.

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