Commercial Greenhouse Market Farming is Pivoting towards Organic and Sustainable Practices
Commercial greenhouse farming has seen immense growth in recent years driven by increasing demand for organic and locally grown fruits and vegetables. Greenhouses help grow crops using natural sunlight while maintaining optimal temperature and environmental conditions year-round. This allows commercial farmers to cultivate a wide variety of crops and extend their growing seasons. Advancements in greenhouse technologies such as climate control systems, LED lighting, and hydroponics have enabled higher yields and quality.
The global commercial greenhouse market is estimated to be valued at US$ 42.36 billion in 2022 and is expected to exhibit a CAGR of 6.2% over the forecast period 2022 to 2030.
Key Takeaways
Key players: Key players operating in the commercial greenhouse market include Richel Group, Argus Control Systems Ltd, Rough Brothers Inc., Certhon, Logiqs BV, Lumigrow Inc., Nexus Corporation, Hort Americas, Heliospectra AB, and Agra Tech Inc. These companies are focusing on developing innovative greenhouse design and automation solutions to improve productivity.
Growing demand: Commercial Greenhouse Market Demand for locally grown, organic and pesticide-free fruits and vegetables. Commercial greenhouse farming allows year-round production of such crops close to major urban consumption centers. This is driving higher adoption of greenhouse technologies globally.
Global expansion: Leading greenhouse operators are expanding their footprint internationally by establishing new facilities or partnering with local farmers. The Middle East and Asia Pacific regions in particular are seeing significant investment in commercial greenhouse infrastructure to boost local food supply.
Market Key Trends
Sustainable growing practices are a major trend in the commercial greenhouse market. Many operators are switching to renewable energy sources like solar to power climate systems and LED lighting. They are also adopting organic fertilizers and integrated pest management techniques to eliminate synthetic chemicals. This allows them to market their produce as truly sustainable and appeal to health-conscious consumers. Large multi-country retailers and branding companies are actively partnering with greenhouse farms that adhere to organic and sustainability standards.
Porter's Analysis
Threat of new entrants: High capital requirements and need for technical expertise makes threat of new entrants low in this market.
Bargaining power of buyers: Large buyers have significant bargaining power owing to the consolidated nature of this market.
Bargaining power of suppliers: Specialized equipment and requirement of technical know-how provides suppliers with some bargaining power in this market.
Threat of new substitutes: Limited threat of substitution exists as greenhouse farming offers productivity and quality benefits over traditional outdoor farming. Competitive rivalry: Intense competition exists among key players to gain major contracts for greenhouse design, construction, and equipment supplies.
Geographical Regions
North America currently accounts for the largest share in the global commercial greenhouse market in terms of value. Abundant availability of arable land, advanced agriculture practices and growing demand for organic and locally grown fresh produce fuels the market growth in the region.
Asia Pacific exhibits the fastest growth and is emerging as a major commercial greenhouse hub globally. Rapid urbanization, increasing income levels, growing middle class and rising health awareness are some of the key factors driving the adoption of greenhouse farming practices in countries like China, India and Japan.
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About Author:
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)