Application Virtualization Market - Evolving Market Trends and Dynamics

Marketing

Application Virtualization Market: Overview

 

Application virtualization is a technology that isolates applications installed in the primary operating system (client computer) from other end-user computer or target computer without having to install the application directly on the end-use computer. The entire procedure is carried out by the process called sequencing the application, which enables the application to run on the self-structured environment at the client computer. The application files, settings and configuration is copied to the target device and the execution of the application is undertaken by the application virtualization layer.

 

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Virtualization layer replaces the part of runtime environment provided by operating system and captures all the disk operation from the client side redirecting it over the target system. During application execution process there exists a real time interfacing between the target computer and the operating system controlled at the client end. Application virtualization mainly translates the machine code of the application to be executed into newly acquired operating system’s machine code on the target system at the user end. The entire operation is carried out by four vital modules which includes graphics interface, hardware interface, input/output interface, and library functions interface.

 

Application Virtualization Market: Key Growth Drivers

 

With recent trends and technical advancements there has been wide scale adoption of cloud based services termed to be the third platform of computing such as software as a service, platform as a service, and infrastructure as a service. Common internet file system (CIFS) which is mainly used to provide access to serial ports, files, printers and others and which acts as a communication channel between nodes on a network has started being implemented on third platform.

 

This technical conveyance has become one of the major driving factors for the application virtualization market. Being a cloud based service there are various restraining factors such as security breaches, isolation concerns and others that may affect the market growth. Furthermore, another key challenging factor in the application virtualization market is the lack of awareness among masses regarding latest technological innovations.

 

Application Virtualization Market: Segmentation

 

Application virtualization market can be segmented on the basis of technology, application, platform, services, end-use verticals and geography. Based on technology, application virtualization market can be segmented into component object isolation, Dot net isolation, service isolation, application isolation, driver isolation, file I/O redirection and others. On the basis of application, the market can be segmented into security virtualization, application management, business functionalities such as enterprise resource planning (ERP), supply chain management, digital asset system, content management system and others. Application management includes database monitoring, system management, server monitoring, portal monitoring and others. The market segmentation by platform includes analytical framework virtualization, hypervisor platform, Virtualized X86 Platform and others.

 

Based on services, the market for application virtualization can be segmented into application program interface (API), application enhancement, lifecycle management, IT consulting, infrastructure security and development outsourcing services. End-use verticals deploying application virtualization technology include healthcare, telecom and IT, academic and research, manufacturing, government, banking, financial services, and insurance (BFSI), automotive and others. The application virtualization market has been studied for five geographies namely North America, Europe, Asia Pacific, Latin America and, Middle East and Africa.

 

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Application Virtualization Market: Key Players

 

Some of the key players in the global application virtualization market include Microsoft Corporation, Symantec Corporation, Oracle Corporation, Dell Inc., Google, Inc., SAP SE, Citrix Systems Inc., and Red Hat Inc. among others.

 

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