Marketing strategy is a key to drive the success of any company and makes it stand out in this time of cutthroat competition. The packing is an essential part of marketing, and unless a product has an attractive presentation, it will fail to woo the customers. Custom boxes are an obvious choice to market a product as it gives the impression of prestige to customers. 

We have listed down 7 unique strategies for a brand to get recognition in the market with packaging to win the market share. 

1. Create Identity

Nobody likes to buy ordinary stuff as buying is done more on an emotional level than based on needs. So if a really good product is available in an ordinary package, chances are it will go unnoticed. On the other hand, if an average product is wrapped or placed in an appealing box that will capture your fancy, you are likely to buy it. It happens because, as humans, we have a natural inclination towards aesthetics, and we always choose beauty over ugliness. The shape, colors, fonts, and printing quality all add up to the value proposition of the product. If you find 2 similar products at a rack of a convenience store that has the same price and features, you will pick the one which looks better. So a custom box is your way to stand out on the shelf and keep the sales ticking.

2. Brand Loyalty: 

Packaging and printing help your brand position in the minds of customers so you can design your product in a way that a customer would feel it is personalized for him or her. This strategy comes handy when targeting a niche market, and customers would love to associate themselves with that niche. In this case, the package and printing become tools of niche marketing but at a more personalized level. Customers form an emotional connection with products that come with such offerings, and as a gesture of reciprocation, they will give their loyalty to the brand. 

3. PR Engagement 

PR these days is among the most effective tools of marketing, and no marketing strategy is complete without its integration. It is elementary to come up with a custom printed box as part of PR campaigns. It’s the perfect Insta-moment as customers will like to tell everyone that they have been being acknowledged by the company. Custom Boxes for the people who were part of the PR campaign are ideal to leverage on social media and to carry a vibrant company image among the wider audience. 

4. Giveaways in B2B 

Even if you are a B2C brand and your primary audience is the general public, the value of B2B relations cannot be overlooked. Imagine when custom boxes with logo of your company go out to stakeholders, suppliers, vendors, members of regulatory bodies, and journalists. They will not only love it but proudly place it in their office or home as the display of affection they received. These people generally are opinion leaders and influence many others. By creating a customized package for them, a business can gain substantially. As corporate giveaways, custom box packaging can be used to build a friendly corporate image. 

5. Eco-Friendly 

Today’s consumer is more environmentally conscious than he or she ever was and is inclined to associate him/herself with an environmentally responsible company. If your customer is convinced that the material of your wrapping is responsibly sourced and not causing harm to the planet, he will certainly like to buy your product. So marketing your product in the eco-friendly package is not only a demonstration of good corporate social responsibility but also a smart marketing strategy. 

6. Cause Marketing 

When your company initiates or associates with a social cause, product packaging is an ideal source to inform your audience about it. It is unlikely that all your customers will be aware of the cause-related advertisement campaign, but 100 percent of them will see it on the box. The package of your product is the only space you get ‘free’ to share your message directly to your customers. In your next marketing campaign, don’t ignore the significance of informing the customer with the package. You should also know which type of packaging always wins customers' hearts.

7. Reusability

100s of millions of product packages of every sort are being sold every day, amassing the already gigantic piles of heaps, aggravating the grave issue of waste management. What if those packages are not disposed of for good rather they come with a smart packaging solution to be reused? The practice is already on the roll, but it needs to become a standard. For now, it’s a good opportunity for businesses to align themselves with reusable packages that will tame the threat of waste dumps. 

Marketing is all about innovation and coming up with something out of the box to beat the competition. Setting up packing as the lynchpin of marketing strategy would make the marketing communication more penetrative and result oriented. It will also make it easier to build the bond between the brand and customers who will find it easy to associate with the product coming with the distinct packing.