7 tips for more leads via Facebook
7 tips for more leads via Facebook
Tip 1: Collect email addresses via Facebook
You can easily generate leads via Facebook. You can do this by offering something - for example, a free white paper - and sharing this via Facebook. Via Facebook, you can submit a URL to a landing page where visitors can enter their e-mail address to download the white paper, for example.
Tip 2: Increase the number of likes on your page
It is very important that the messages you share are relevant to your target audience. Don't cry too hard for attention. Did you know that even 10% of your followers see the messages you share on their homepage? That means that out of 1000 followers, only 100 followers are achieved. When you promote messages, you reach a new group of people. If they like your message, you can invite those people directly to like your Facebook page.
Tip 3: Create relevant and attractive content
There are certain ways of content creation that generally work on social media . List articles are an example of this. Sharing certain lists on your website via Facebook ensures more visitors. Here, for example, it concerns '10 tips to ... ' lists. Many people like to get brief and bonding information, and with relatively shortlists this works. Otherwise, you wouldn't be reading this article right?
It is also important to provoke interaction. You can do this by asking your followers a simple question on Facebook. Keeping it low threshold increases the chance of a reaction. This could be, for example: "What are your intentions for the new year?" Keep the question interesting and relevant for your followers.
Tip 4: Set up your Facebook page properly
Make sure that the company information on your Facebook page is entered as correctly and completely as possible. A recognizable profile photo is also important. It is best to process your logo here. Also, don't forget to set an attractive cover photo. Try to work with a clear call to action (CTA) on your cover.
Tip 5: Make a challenge.
Challenges also always do well on Facebook. Just think of the 'plank challenge' or the 'mannequin challenge'. Of course, you have already seen it pass or maybe even participated. By creating a challenge yourself and placing it on an event page, you also reach a lot more people than your followers alone.
Tip 6: Promote messages.
This is something you should definitely try as a company. As mentioned earlier, Facebook does not show everything to your followers. By promoting messages you can reach a much wider audience. There are many entrepreneurs who are not yet doing this, so you can certainly stand out in that way!
Tip 7: Videos are hot!
Facebook gives priority to videos that are uploaded directly to Facebook. So it's best not to share from YouTube. The videos on Facebook are displayed much more to followers! In our previous blog post, we have given you enough reasons why video is a must.