Social media engagement is crucial for any business running a campaign. Having a thousand followers means nothing if your posts only generate single-digit likes and comments. For businesses struggling to connect with their followers, this article contains advice from social media Nashville experts to help you boost your engagement, regardless of the platform.

1. Start a conversation

While it’s true that your social media pages exist primarily to increase awareness and serve as an advertisement for your business, if you just keep posting about your product or service, you won’t get much follower engagement. Diversify your activity by asking your followers questions, perhaps what other products they’d like to see from you or what they’re curious about regarding your business. Once you get the momentum going, keep the fires stoked by responding to customer comments so they feel they’re being listened to.

Also Read: How to Keep Up With the Ever-Changing World of Internet Marketing

2. Contests and giveaways

These are fun ways to engage with and reward your followers. The prize can be anything from a coupon to your business or one of your products. For best results, include these terms for anyone who wants to participate in the contest:

• Follow/subscribe/like your page. This will boost your social media page’s follower/subscriber count.
• Like and comment on the post. Having lots of engagement on a post will encourage the algorithm to boost it on your followers’ feeds.
• Tag other friends. Having participants tag other friends can expand your reach exponentially and generate more awareness about your contest and, in turn, your business.

3. Collaborate

Collaborating with other brands or influencers can boost your engagement by expanding your reach. While the ideal collaboration is one between two parties that share a similar target audience, it’s still possible that your collaborator may have some followers that aren’t aware of your existence. It’s not necessary to partner with the most popular influencer in your niche. Just ensure they have a genuine following and that they are someone you’re willing to associate with your business.

4. Use personalized content

Avoid using generic language or templates when communicating with your followers. If possible, use their names when responding to them. You could even offer them infographics and articles that are relevant to your brand and their interests.

5. Post more images or videos

Videos are now the most preferred content format of consumers. However, videos can be expensive and time-consuming to produce, so for the time being, you can settle for eye-catching and well-designed graphics to reel your followers in. When browsing social media, most users will have a short attention span, and generally, they will just ignore text posts. Invest in graphic design services to ensure you always have your followers’ attention.

Besides these tips, social media Nashville experts recommend to post frequently and regularly. Users are more likely to form a relationship with a brand that’s consistently active on social media. Strengthen your reputation by showing awareness and sensitivity on important issues. Be mindful of any offensive language and imagery, so you avoid alienating your audience.

Source: https://socialmediaweek.org/blog/2017/10/10-tips-increasing-social-media-engagement/