The global zero emission vehicle market is primarily driven by government incentives and raised awareness among consumers. Global temperature rise is, presently, a matter of concern, as it is be harmful for humans and the environment. Temperature rise is majorly attributed to the increase in pollution levels, and vehicles are a major source of pollution. Governing bodies are forming alliances at the global level and implementing stringent emission norms in order to limit the global temperature rise.

ZEVs are expected to eliminate pollution caused due to fuel powered vehicles, as they do not utilize fossil fuel and do not emit any kind of pollution. Therefore, governing bodies are promoting these vehicles by offering heavy subsidies and exemptions for ZEVs. Raised awareness about ZEVs and global warming is prompting consumers to prefer ZEVs. Furthermore, consistent rise in fuel prices, decline in prices of ZEVs, increase in capacity of ZEVs, and rise in per capita income are fueling the demand for ZEVs across the globe.

The electric vehicle segment is expanding significantly across the globe. China accounts for a prominent share of the total zero emission vehicle market, in terms of revenue, of the battery electric vehicles. Well-developed charging infrastructure, government incentives, presence of electric vehicle manufacturers, decline in vehicle prices, increase in fuel prices, and raised awareness have driven the demand for electric vehicles across China.

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Besides China, Japan also accounts for a large number of battery electric vehicles. Therefore, Asia Pacific accounted for a major share of the global zero emission vehicle market, in terms of revenue, in 2017. Several countries across Europe are witnessing a significantly higher adoption of electric vehicles. Norway, Sweden, and Luxembourg witnessed a significantly higher percentage of sales of electric vehicles of the total vehicle sales in 2017.