What are the key strategies adopted by the major players to expand insulation market share?

Market-Research
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Europe is estimated to hold the largest share in the insulation market, with more than 25.0% revenue contribution in 2017. The high demand for insulating materials from residential buildings is expected to drive the European insulation market growth during the forecast period. Increasing energy costs and high awareness among consumers regarding the benefits of insulating are expected to have a positive impact on the market growth in the region.

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The rising consumption of insulating materials in residential and non-residential projects for energy conservation is one of the prime reasons for the growth of the insulation sector. Installing insulation on crawl spaces, floors, and basements rim joints can save up to 20.0% of the building cooling and heating costs or up to 10.0% of the overall energy costs.

In the Middle East and Africa (MEA), regulatory standards for construction, some of which stem from environmental policies, have pushed contractors to develop efficient ways to source special materials and supplies, such as thermally insulating materials. Also, manufacturers are resorting to the use of insulating materials to reduce operational costs of equipment, which in turn is likely to foster the growth of the insulation market in the region.

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During the 2008–09 economic slowdown, the U.S. observed a never-before-seen fall in real estate prices due to an extreme drop in the sales of housing units and the wretched fiscal situation. But the scenario changed over the years, with 17 out of the 20 big cities experiencing a surge in property rates. In recent years, the need for housing has increased in the nation, which is acting as a driver for the sector pertaining to new residential construction. Similarly, European nations have also witnessed the trend, as they were going through slow economic growth for quite some time.

North America is characterized by a strong presence of the insulating materials industry participants. Companies in the region have developed high quality insulating products for usage in commercial, industrial, and residential applications. They have achieved core competencies in a range of insulating materials such as EPS and XPS and have vertically integrated to optimize production and streamline the value chain. Strong distribution network of these companies coupled with broad portfolio is expected to aid the growth of the insulation market in the region, over the next seven years.