Global virtual power plant market is projected to reach $5,510.2 million by 2023. 

The market growth is mainly driven by the growing penetration of renewable energy sources in the energy mix across different parts of the world.

Virtual power plant refers to an integrated system consisting of centralized control system connected to power generating, distributing, and transmitting units which regulate, optimize, and manage the supply of electricity from distributed power generating sources to the consumers.

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Demand response has been recording the highest share in the virtual power plant market, due to its lower development cost and higher operational efficiency. The technology also offers incentives to customers in the form of lower electricity bills in case the customers alter their electricity consumption during peak hours.

In terms of value, electric vehicles is expected to be the fastest growing consumer category in the virtual power plant market. The growing focus on the usage of pollution-free vehicles is boosting the demand for these vehicles in North America and Europe.

Globally, North America has been leading the global virtual power plant market in terms of value, with an estimated share of more than 40% in 2017. The U.S. and Canada are focusing more on the promotion of clean energy sources including wind, solar, and other renewable sources of electricity. Also, these countries are investing in the upgradation of power evacuation infrastructure through innovative technological solutions such as smart grids.

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Renewable energy is growing at a rapid pace as majority of nations across the world are moving away from conventional sources of energy as they have limited reserves. Majority of nations are investing heavily in renewable power projects in order to increase the share of renewable energy in the overall energy mix. 

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