The U.S. over the years has remained one of the early adopters of the latest technologies. On account of this, the demand for customized communication solutions is considerably high, rendering the U.S. customer communication management (CCM) market highly competitive. As the existing retailers enjoy a strong presence, the market doesn’t provide much scope for the entry of new players, finds Transparency Market Research (TMR) in a new study. In addition, the market is reeling under the availability of substitutes, which makes sustenance of market share difficult key players.

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“Considering the scenario, the leading CCM vendors are focusing on offering diverse customized solutions by developing and integrated CCM software with cloud environment,” said a lead TMR analyst. Also the presence of several large companies has exacerbated the prevailing competition. Currently, companies such as HP Enterprises, Pitney Bowes Inc., OpenText Corp., and Adobe Systems Incorporated hold strong position in the U.S. customer communication management market. Together these companies held the dominant share of 30.6% in the U.S. CCM market in 2016.

Furthermore, Oracle Corporation, EMC Corp. (Dell), and Cincom Systems, Inc., are among the other prominent vendors in the U.S. CCM market. According to TMR, the U.S. CCM market stood at US$423.1 mn in 2016. Rising at a CAGR of 11% between 2017 and 2025, the market is forecast to reach US$1.06 bn by the end of 2025. Among various solutions available in the market, software suite held the dominant share of 46.9% in the overall market in 2016. By end use, the IT & Telecom emerged as the lead holding over 20.5% of the market in the same year. The aforementioned segments are also expected to remain dominant through the course of the forecast period

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