The U.S. confectionery market size was USD 36.4 billion in 2016 and is anticipated to gain traction over the forecast period. This can be attributed to the increasingly efforts and money invested on research & development by market players in order to innovation and rebrand their brand images.

Market players are observed introducing healthy snacks such as protein rich bars, dark chocolates with higher percentage of cocoa, and low-sugar content chocolates and chewing gums. Moreover, decreasing cocoa prices in the international market is also acting in favor of the market players.

The increasing development in demand for US candies internationally is primarily propelling demand for the market. Moreover, an accelerating growth in the number of consumers switching to healthy snacks is propelling market players to introduce innovation in their product portfolios.

Market players are constantly facing competition from the increasing healthy snacks market as the population of health-conscious consumers is growing each year. They are turning to fresh fruits, healthy snacks, diet food, and cereal bars, among other snack items. However, market players are observed introducing healthy protein bars, premium dark chocolates, and implementing cross-brand selling within the market to strengthen their market position.

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Further key findings from the study suggest:

• Gum segment is anticipated to grow at the highest CAGR of 7.3%, owing to the availability gums with sugar-free content and medicinal quality that helps avoid cavity, bad breath, and facilitates teeth whitening

• Hypermarkets & supermarkets are expected to keep dominating the market and grow at a CAGR of 5.0% from 2017 to 2025. This can be attributed to the larger availability of confectionery variants at such stores.

• Key industry participants in the market include Ferrero Group, The Hershey Company, Lindt North America, Ferrero Group, Mars, Inc., Nestle SA, General Mills, and Barcel S.A., among others.

About Grand View Research

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