TV Analytics Solutions Market

The TV advertising landscape is undergoing a path-breaking change in recent times. According to recent reports, 50% homes in America avail either Hulu or Netflix service on top of satellite cable. Additionally, these homes spend on average 5 hours a day watching TV. This is a huge untapped opportunity for advertisers.

TV analytics solutions market helps advertisers monitor and analyze various aspects of TV services related to user behaviour. The analytics solutions market companies offer real-time and aggregating data from various channels including third party CDNs, mobile devices, network applications to provide more insights for advertisers.

TV analytics solution has three main components including frontend analytics, backend analytics and session roaming. The front end analytics provides advertisers with top streaming locations, most popular content, asset management, and session roaming. The backend analytics provides information related to operations and network performance. It provides advertisers insights based on bitrate per session, bandwidth consumption, and session quality.

A major online content producer online recently leveraged Amazon’s AWS cloud platform and spark technology for analytics. The company deployed A/B testing mechanism which compares two different web pages based on performance. The results helped the company finalize everything from title images to homepage layouts, and UI/UX changes for their popular series. The A/B testing also delivered 20% to 30% increase in program viewership.

TV analytics offers a growing control for advertisers in the digital world. Earlier TV ratings simply conveyed demographics. However, modern TV analytics solutions can trace individual user histories. Advertisers today with the help TV analytics solutions have the option of selecting individual user. Their power is expected to grow in the near future as along with demographics, advertisers would also be able to access gender, income, age and more.

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TV Analytics Solutions Market – Overview

The television industry has shifted from provider-driven offerings to consumer-driven offerings. Moreover, emergence of quality standards and technological advancements contribute significantly to meet rising consumer expectations. TV analytics solutions help media companies to monitor and analyze viewer behavior by providing them with accurate results regarding the details such as top streaming locations, popular content, and asset engagement. These solutions also provide information regarding network and operation performance by analyzing the data such as bit-rate per session, bandwidth consumption, and session quality.

Currently companies are spending a large percentage of their total advertising budget on various digital advertising solutions. Companies are focusing on enhancing revenue through advertisement. Television serves as the most prominent sources to reach the large number of audience and potential customers. Companies are spending more on their websites, digital commerce, and digital advertising than other categories. Small & medium enterprises are also shifting from traditional advertising to digital advertising.