The global toothpaste market is expected to rise and touch a valuation of USD 21,642 million by 2025, with a 4.80% CAGR during the forecast period (2018-2025). The urgent need for oral hygiene is the primary factor driving the market growth. Increasing incidence of dental caries and cavities has created the need for toothpastes which can prevent the growth of bacteria and plaque. Awareness of oral health thanks to government initiatives is likely to sustain the market growth in the forthcoming years. This can be credited to consumption of sugar foods and changing urban lifestyles.

Geographical analysis of the global Toothpaste Market Share includes North America, South America, Europe, Asia Pacific (APAC), and Middle East & Africa (MEA).

Demand for specialized toothpaste for specific dental ailments is projected to bolster market growth exponentially. Emerging trend of dental whitening is expected to benefit from this trend and manufacturers will be quick to capitalize and launch unique flavors for consumers. In addition, market participants are increasing their reach by launching products in rural areas. Manufacture of toothpastes in specific packaging catering to the rural populace is likely to boost the market profit margins.

Inclusion of ingredients such as triclosan and parabens can hinder the market growth. But market players can overcome this particular challenge by collaborating with dentists and oral hygiene specialists to authenticate their brand. For instance, Colgate-Palmolive has partnered with the Indian Dental Association for promoting the benefits of their branded toothpastes.

Regional Analysis

The APAC region accounted for 31.90% share in 2017. It is touted to expand in size at 5.25% CAGR over the assessment period to touch USD 7,146.2 million by 2025. This can be attributed to the boom in population in developing economies coupled with rising expendable income levels of consumers. The organized retail sector and a strong distribution network make the region viable for investments by manufacturers. The region is touted to attain a market volume of 2,709.7 million units by 2025.

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On the other hand, North America held nearly 29.01% share of the toothpaste market in 2017. Expansion of product portfolio by oral care providers coupled with innovation in toothpaste flavors can bode well for the market. Promotions to create awareness of new brands coupled with marketing campaigns on social media channels can provide the region the much-needed impetus. The U.S. and Canada are prime contributors of the region. The North America toothpaste market size is predicted to touch USD 6,330.3 million by 2025 at a CAGR of 4.91% over the forecast period.