Touch screens are widely used in retail applications and enable users to streamline processes, reduce manpower and provide better customer service. From retail point of view the retail touch screen displays are used to make advertisement more attractive and beneficial to the customers therefore the retail touch screen displays are gradually replacing the traditional retail stores.

The global retail touch screen display market is primarily driven by factors such as increasing use of touchscreen devices, increased consumers spending on electric devices, ease of access, and increasing efficiency of these devices. With the increasing technology advancement, the retail touch screen displays are also being more advanced.

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However, the production cost for retail touch screen display is increasing owing to the high cost of raw materials and this is a major hindrance in the global market growth. In order to survive in this competitive environment the retailers are looking for new ways to attract and even keep the existing customers. As a result of this, the overall growth of the global market has been increased.

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Some of the major trends in the global retail touch screen display market includes multi touch technology in touchscreen solutions, which is expected to augment the user experience and increase the growth rate of global market during the forecast period. This is an additional advantage to touch screen technology and the users are getting more attracted to touch screen displays owing to multi touch panel technology. This is encouraging the manufacturers to focus on the development of display multi-touchscreen functionalities.