Red berries are small, pulpy edible fruits, used in various food applications such as bakery, beverages, nutraceuticals, sauces, and snacks. They are also used in dairy products, such as flavoured milk and ice cream. Increasing consumer awareness on the benefits of consuming food products rich in natural ingredients is positively influencing the demand for red berries in end-use applications.

Market Value and Volume Forecast

The global red berries market is anticipated to expand at a CAGR of over 3.0% in terms of value over 2016–2026. Increasing demand for natural ingredients, coupled with adoption of red berries as an ingredient in various food application, such as beverages, bakery & snacks, dairy products and others, is fueling market growth across the globe. Currently, prominent trends witnessed in the global red berries market are rising awareness among consumers and launch of new product offerings by key players.

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Segmentation, by Berries Type

The red berries market has been segmented based on berries type into cranberry, strawberry, red raspberry, cherry, grapes and redcurrants. In 2015, grapes segment dominated the market in terms of value and production volume and is expected to remain dominant over the forecast period, owing to high consumption of grapes in wine production. Meanwhile, strawberry segment is expected to expand at a significant CAGR in terms of volume over the forecast period.

Segmentation, by Application

In this report, the red berries market has been segmented on the basis of application into dairy, bakery & confectionery, beverages, snack food, nutraceuticals, and sauces & fruit preserve. In 2015, beverages segment accounted for the largest value share of the market.

Segmentation, by Product Type

On the basis of product type, the market is segmented into frozen, puree, juice concentrate, powder and not from concentrate. In 2015, juice concentration segment accounted for the largest value share of the market.

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Segmentation, by Nature

In this report, the red berries market has been segmented on the basis of nature into organic and conventional. In 2015, organic segment accounted for the largest value share of the market.

Segmentation, by End Use

In this report, the red berries market has been segmented on the basis of end use into bulk and retail. In 2015, bulk segment accounted for the largest value share of the market.

Key Regions

On the basis of region, the global red berries market has been segmented into seven major regions: North America, Western Europe, Asia Pacific Excluding Japan (APEJ), Japan, Eastern Europe, Latin America and the Middle East & Africa (MEA). Western Europe red berries market is expected to show favourable growth in terms of value and expected to expand at a CAGR of 3.6%, followed by North America with a CAGR of 3.5% over the forecast period. Western Europe is expected to continue to dominate the market in terms of value during the forecast period, due to increasing demand for red berries stemming from rising demand for frozen products with no preservatives in the region.

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Key Players

Some of the key players identified in the global red berries market are Ocean Spray Cranberry Inc., Döhler Group, SunOpta, Inc., Hortex Group, Milne Fruit Products, Fruit d'Or, TOWNSEND FARMS, INC., KERR CONCENTRATES INC., Maberry & Maberry Berry Associates, PACIFIC COAST FRUIT PRODUCTS LTD., NorthWest Berry Co-op and Berryhill Foods Inc.