Credence Research’s latest report “Programmatic Advertising Market: Global Industry Analysis and Operational Strategies” discusses the deal-making activity during the past five years and in-depth analysis of the key deals involving more than 40 public and privately held CROs. The operational strategies adopted by key players in recent years have been listed. A heatmap analysis of the key companies was done based on their firm utilization and capital management.

The report firstly introduced the Programmatic Advertising basics: definitions, classifications, applications, and industry chain overview; industry policies and zplans; product specifications; manufacturing processes; cost structures and so on.Then it analyzed the world's main region market states, including the product price, profit, capacity, production, capacity utilization, supply, trade and industry growth rate etc. In the end, the report introduced new project SWOT analysis, investment feasibility analysis, and investment return analysis.

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Market Insights

The overall programmatic advertising market is set to continue promising growth through the forecasted period, majorly due to significantly growing automation in online advertisement sector. More than half of European display advertisements are now traded programmatically. Programmatic advertising gives an organization easier access to advertising based on target audience data as well as reduces labor cost in overall trading process. In wake of functional benefits offered by programmatic algorithm to bring down customer acquisition costs, advertising agencies have concentrated their efforts on this automated advertising technology.

The overall programmatic advertising market is segmented based on operating device type, advertising media type and trading platform. By operating device type, programmatic mobile advertising is leading the market and accounting for more than 3/4th of the total market value. Growth of the segment is credited to constant revolution in mobile advertising technology. Based on geography, the programmatic advertising market dominated by North America estimated for more than 50% of the overall market value generated worldwide. Asia Pacific expected to account for the highest growth in the following years.

The anticipated growth will be majorly spurred by heavy investment in programmatic mobile advertising by number of big players in the region. For instance, in 2017, approximately 75% programmatic advertising investment credited by internet giants such as Baidu, Inc., Alibaba Group Holdings Ltd. and Tencent Holdings Ltd. dedicated to programmatic mobile advertising.

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Companies mentioned in the report are (Leading Players)

Some of the major players profiled in the report include AOL Advertising, Inc., AppNexus, Inc., AdRoll, Inc., Adobe Systems Inc., Adingo, Inc., Beeswax, Inc., Connexity, Inc., DataXu, Inc., DoubleClick Inc., Flurry, Inc., MediaMath, Inc., Rubicon Project, Inc., Rocket Fuel Inc., RadiumOne, Inc., The Trade Desk, Inc., Turn, Inc. and others.

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Report Focus:

The ‘Programmatic Advertising - Global Trends, Estimates, and Forecasts, 2018-2026’ reviews the latest trends in this industry with a perceptive to identify the near-future growth prospects. The Programmatic Advertising industry is a fragmented market with multiple participants, opens up numerous investment opportunities. An in-depth analysis across the geographic regions provides strategic business intelligence for the industry investments. The Programmatic Advertising report study offers profitable investment strategies for R&D organizations, manufacturing units, distributors, Contract Research Organizations (CROs) and many more in preferred locations.

The report primarily focuses on:

•    Latest Programmatic Advertising Market Trends

•    Region-wise Demand Factor

•    Key Growth Areas

•    Programmatic Advertising Market Sizes

•    Key Competitors Edge

•    Investment Strategies

Scope

The scope of the Programmatic Advertising report includes:

-Overview of key reasons behind outsourcing, outsourcing service models

-Examples of operational strategies

-Global deals analysis by type and value

-Major acquisitions and partnerships

-Regional analysis of North America, Europe, Asia-Pacific and Emerging markets

-Company benchmarking based on heat map analysis

-Vendor positioning

-SWOT analysis and profiles of key players

Reasons to Buy

The Programmatic Advertising market report will enhance your decision-making capability by allowing you to:

-Identify the top players in the CRO market, financial revenues and key services offered

-Analyze the key geographies that are lucrative markets for deal-making, market-entry and market expansion strategies

-Analyze the trends in acquisitions, licensing and other types of deals and explore potential investment opportunities

-Understand the operational strategies of key players

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