The global prenatal, fetal, and neonatal equipment market has been witnessing the emergence of new players into the market. This is an important trend for understanding the competitive landscape of the market that is characterised by an ever-increasing bar of competition. Furthermore, the market players in the global market for prenatal, fetal, and neonatal equipment have been focusing on entering into agreements with the healthcare centers to ensure a regular inflow of demand for themselves.

The leading market players have immaculately chosen to keep the competition from smaller players at bay by making heavy investments in the production and manufacture of equipment. Furthermore, the demand for prenatal testing has persuaded the market players to come with novel equipment to accomplish the same, and this has further escalated the competition level in the market. The market players who are new to the market are projected to analyse the growth trajectory of the established market players in order to recalibrate their own efforts.

Furthermore, strategic alliances among leading players and between the medium and small-scale players are also expected to be a key dynamic of the global market. Some of the key players in the global market for prenatal, fetal, and neonatal equipment are FUJIFILM SonoSite, Inc., Getinge AB, GE Healthcare, Nonin Medical, Inc., Natus Medical Incorporated, Siemens Healthcare, and Philips Healthcare.

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The global market for prenatal, fetal, and neonatal equipment is expected to grow at a sturdy CAGR of 6.1% over the forecast period of 2013 to 2019. The growth of the market can estimated by the total opportunity accumulated by the global market over the forecast period. The global market was valued at US$5.89 bn in 2012 and is expected to touch a value of US$8.92 bn in 2019.

Rising Awareness amongst People to Drive Demand

The demand within the global market for prenatal, fetal, and neonatal equipment has been expanding alongside the developments in the field of gynecology. Several medical practitioners have come forward to educate and inform pregnant women about the need for proper fetal care and prenatal testing. The health of the fetus is important to ensure that the new-born baby is healthy and there are no complications during pregnancy. Furthermore, the awareness of the people about genetic disorders such as down-syndrome and autism has led to go for prenatal testing. This has directly influenced the demand within the global market for prenatal, fetal, and neonatal equipment market.

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Need to Protect New-Borns from Diseases to Drive Demand

Due to a range of reason, the new born baby often acquired infections, and this necessitates the need to have proper neonatal treatment mechanisms in place. This rising need for immediate treatment at birth has played a major role in the growth of the global market. Furthermore, new born babies are often unable to breathe or may require proper temperatures to survive the sudden change in environment. Hence, respiratory equipment and ventilators are installed across healthcare centers too ensure the safety of the new born babies. Owing to the aforementioned factors, the market for prenatal, neonatal, and fetal equipment has grown by leaps and bounds in recent times.