The U.S. market for pregnancy products is projected to experience an intense market competition in the coming few years. This is mainly due the growing number of market players. Some of the key market players in the U.S. pregnancy product market include names such as Nine Naturals LLC, Clarins Group, Mama Mio US Inc. E.T. Browne Drug Co. Inc., Novena Maternity, Noodle & Boo, Piascledine 300, Mustela and Expanscience Laboratories Inc. The biggest market share was accounted by Expanscience Laboratories Inc. at 10%. The other leading brands such as Piascledine 300 and Mustela have their presence in over 97 countries across the world. Presently, Expanscience Laboratories Inc. has about 808 patents registered in their name across the globe which gives a significant advantage in terms of market competition in the coming years. Another big name in the U.S. pregnancy product market is E.T. Browne Drug Co. Inc. which accounted for nearly 8.1% of the overall market share. The company is flourishing current vendor landscape because of the use unique ingredients to manufacture more efficient line of products and the use of cocoa butter to improve the product quality. Clarins has been gaining significant share in the overall market as the company has worked hard towards launching new treatments for face and body over the last few years and has been extremely popular among women.

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The U.S. market for pregnancy products is expected to reach an overall valuation of US$439.2 by the end of the given forecast period of 2015 to 2023. This growth is expected to be achieved at a healthy CAGR of 5.7% during the course of the forecast period. The stretch mark minimizer has been the dominant product segment in the recent past and expected to continue its dominance. The other product types are also expected to experience the growth in the market at a CAGR of 6.3% during the given forecast period of 2015 to 2023.

Rise in Fertility Rate Accelerates Growth of U.S. Pregnancy Product Market

The general rise in fertility rate has been the chief driving factor for the U.S. pregnancy product market. As the number of pregnant women is expected to rise in the near future, it will lead to those women being prone to numerous pregnancy related changes. This will subsequently make them potential customer for pregnancy products and thus drive the overall growth of the market. To reduce the unwanted impacts of skin changes such as stretch marks, sagging, and itching during the time of pregnancy, majority of women are expected to opt for these pregnancy related products leading to market growth.

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Moreover, the U.S. pregnancy products market is significantly impacted by growing influence of media. Advertisements in television, magazines, and newspapers are expected to create lucrative opportunities for the key players in the market. This positive influence of different forms of media is expected to contribute significantly in the development of the U.S. pregnancy product market.

Safety Concerns Related with Product Usage Impede Market Growth

The safety related to the use of these pregnancy products is the chief restraining factor for the market growth. Numerous topical solutions consist of retinoid, which is well-known to induce birth defects if taken orally. However, it is still unclear how much of it is really absorbed by the body skin and how it actually affects the woman. These uncertainties are turning out to be impeding factors for the growth of the U.S. pregnancy products market.

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