Fillers are inorganic products in the form of insoluble fine particles. They are found in varying proportions in dispersion paints. Ground calcium carbonates (GCC) such as chalk, limestone, or marble are low-cost mass products and make up a large part of the filler package. They are used in large proportions in dispersion paints accompanied by functional fillers, whose purpose is to perform a specific functional task. The cost of functional fillers is higher than that for GCC. Therefore, they are used in smaller quantities. A third class of fillers, also one of increasing importance, is formed by the multifunctional fillers. The primary characteristics of these fillers is that they perform more than one function; they have a positive impact on properties and application of paints as well as on the quality of the wall coating. Calcite is a widely used mineral filler in paint formulations. It does not only provide a decrease in the cost of paint, but also modifies some physical paint properties.

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Fillers are solid particles used in paints and coatings systems to improve properties and lower costs. Fillers play a significant role in key properties of paints. Their influence is important during production, storage, and application. Major factors influenced by filler are pH of water-based paints with respect to colloidal stability. Some fillers can influence pH strongly, while others have only minor influence on pH. The surface composition as well as chemical stability of filler particles govern the influence of particles on pH. The influence of speed of sedimentation is also governed by fillers. These unique multifunctional fillers, which are based on calcined kaolins, can be used to selectively tune dispersion paints and coatings to reach new levels of performance. Some fillers are not inert. This implies that solid particles can, for example, be attacked by certain chemicals, solvents, acid, alkali, or ultra-violet radiation. Calcium carbonate (CaCO3) is a filler dissolving slowly in acidic environment. Thus, one should be careful when using calcium carbonate in water-based systems having low pH, or when the system is applied on an acidic substrate.

Rise in demand for paints and coatings fliers in construction and automotive industries is the major driver of the paints and coatings fillers market. Increase in global population and growth in the number of nuclear families are boosting the demand for new houses every year. This, in turn, creates demand for paints and coatings fillers. Expansion in consumer goods and automobiles industries is also propelling the paints and coatings fillers market. However, discharge of harmful volatile organic compounds (VOC) from paints and coatings fillers, which are associated with health and environmental concerns, is anticipated to inhibit market growth.

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Based on region, the paints and coatings fillers market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is the key market for paints and coatings fillers. There is an increased demand from construction in Asia Pacific, which is mainly supported by the increasing household activities. This increased demand, in turn, is driving the paints and coatings fillers market in Asia Pacific. Presence of some of the fastest-growing economies, such as China, India, and South Korea, and rising demand for these fillers in construction and automotive industries play an important role in driving the paints and coatings fillers market in Asia Pacific.

Key manufacturers of paints and coatings fillers are Gebrüder Dorfner GmbH & Co., 3M, Minerals Technologies Inc., Willamette Valley Company, Omya AG, and VELOX.

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