Oryzenin is a protein/glutelin that is primarily found in rice seeds. The global oryzenin market is segmented on the basis of type, form and application. Based on type, the global market for oryzenin is segregated into concentrate and isolate. Concentrate oryzenin held the majority market share in 2016 and is anticipated to witness a steady growth rate during the forecast period. This is attributed to concentrates being more cost-effective than isolates and development in product specification which is fuelling the demand for this segment. Based on form, the global market for oryzenin is segregated into liquid and dry forms. Dry form of oryzenin held the majority market share in 2016 and is anticipated to witness a steady growth rate during the forecast period. This is attributed to easy handing of dry-form oryzenins and low transportation costs. In addition, liquid oryzenin requires further processing unlike dry oryzenin which results in a significant increase in the cost. These are the major factor responsible for the high demand for dry form oryzenins, globally. On the basis of application, the global market for oryzenin is segregated into dairy alternatives, beverages, bakery & confectionery, meat analogs & extenders and sports & energy nutrition.

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Sports & energy nutrition held the majority market share in 2016 and is expected to witness a steady growth rate during 2017to 2025. This is attributed to increasing awareness about healthy living and fitness regimes among consumers. In addition, high amino acid content in oryzenin and branched chain amino acid (BCAA’s) in oryzenin is a major reason for the growth of this segment as it is an essential requirement for sports persons and athletes for muscle recovery. Weight management is a key factor for increased demand of protein in sports and energy nutrition. Rice protein establishes increased power, skeletal muscle hypertrophy, lean body mass and strength similar to whey protein. Increased application of oryzenin as a nutrition enhancer in food products is driving the demand for this segment in the global oryzenin market.

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