Organic Personal Care Market to witness major growth in coming years

Market-Research

The worldwide organic personal care market generated over USD 8.3 billion in 2014. It is anticipated to grow at around 9 percent CAGR during 2016 to 2024 (forecast period). The market will produce sales worth USD 15.8 billion by 2024. This significant expansion may be ascribed to awareness regarding eco-friendly products that don’t have petrochemicals, parabens, and aluminium salts.

Novel organic products have grown. Also, manufacturers & sellers consider innovative means of ‘demand generation.’ Both these factors can drive market demand in the near future. Organic products are made from plant roots, essential oils, herbs, & flowers coupled with naturally-available emulsifiers, humectants, additives, & surfactants.

These products are made from essential oils, plant roots, flowers and herbs coupled with naturally occurring carrier agents such as emulsifiers, preservatives, humectants and surfactants. Globally, the organic personal care market has come up from the niche industry to something big. The retail training in educating customer about quality personal care products is to drive the market over next few years. Today, not only organic product retailers are implementing safety policies but also large corporation such as CVS and Target are also making significant changes to their policies. Also CPG’s are investing in organic products. These trends are to have a positive impact on the industry.

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Key Players:
Some of its players are L’Oreal; The Body Shop; Aveda Corp.; and Amway. Few companies have introduced ayurvedic substances; like clove, tulsi, lemon, neem, etc.

This market has greatly evolved across the globe. Sales trainings for ‘consumer education’ regarding superior ‘beauty products’ should propel market revenues. Client awareness about personal health is also likely to add market growth till 2024. Enhanced living standards and increased disposable earnings of the employed ‘middle-class’ populace across developing Asian Pacific nations may propel the market in the forecast period.

However, discrepancies in ‘feedstock supply’ would hinder the market. Technological advancements and research & developments in processing & cost-efficient manufacturing were the key drivers of organic personal care market in the recent years. Research on developing customized & sophisticated products can open market prospects.

The market is split by products and geographies. Products comprise skin care, hair care, oral care, and others. Skin care led in terms of demand and surpassed USD 2.5 billion in 2013. Hair is estimated to grow at nearly 9.8 percent CAGR during 2014 to 2020. Oral care captured 13 percent shares in 2013 and should undergo high growth. Its shares could be attributed to escalating gum diseases. 

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