Technological advancements in packaging techniques have led to the introduction of next generation packaging. Next generation packaging offers features such as traceability and provides product quality information. It is particularly helpful in tracing shipments to distant locations and ensures minimum damage to packaged materials. Next generation packaging can be broadly classified into intelligent packaging, active packaging, and modified atmosphere packaging.

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Next generation packaging is employed across end-use applications in various sectors such as health care and pharmaceuticals, food and beverages, logistics and supply chain, personal care, and others including automotive and industry.

In order to increase the shelf life of perishable food products, next generation packaging is in high demand across the food and beverages industry. The global next generation packaging market is witnessing significant demand from the health care and pharmaceuticals sector.

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Growing demand from consumers for efficient product packaging has boosted the growth of the global next generation packaging market. Advancements in packaging materials and the rising need for sustainable packaging techniques have further augmented the market’s growth.