Body odour is a common problem many people face. It can cause social embarrassment and difficulty in personal interactions. This situation arises especially for people living in hot, humid tropical and subtropical countries like INDIA. Deodorant products come in handy in these situations. More women than men preferred a compact and portable size of a deodorant product in India. Women from all regions of India stated that the cream-based deodorants in roll-on formats have long lasting effects and are easy to carry.

Wild Stone, Secret Temptation & Heavens Garden-maker McNROE Consumer Products Pvt. Ltd. Is about to set up fragrance experience centres across India to let women experience perfumes and deos, who is a major consumer of the brand. Women’s category is growing at 6.5% over men’s 5.4%. The company forecasts to engage women consumers through this launch to touch a turnover of 1,200 crore by 2022, as against 408 crore last year.

The fragrance industry's rapid growth is attributed primarily to the advent of functional products with several characteristics. The fragrance market of India has been categorized into perfumes and deodorants, out of which deodorants have been doing pretty well since past few years. However since ages, Indian people have used perfumes and perfume oils on their body. The late 19th century was the first real era of perfume when new scents were created because of advances in organic chemistry knowledge. Synthetic perfume products were used in place of certain hard to find or expensive ingredients. The fragrance market in India has been on a high, in terms of production, consumption, import as well as export and is in the process of growing exceptionally with more youngsters wearing fragrances. Youngsters are infusing perfumes and deodorants in their daily personal grooming routine. The Indian fragrance market is further differentiated between organized and unorganized markets.

According to a recently published report by Bonafide Research, "India Fragrance Market Outlook, 2022", the organized market for fragrance products like deodorants and perfumes is set to grow extraordinarily and reach to a total market size of around INR 6500 crore by 2019. The expanding product lines due to significant technology advancements and growing importance towards personal grooming & appearance; coupled with increasing consumer spending on beauty and wellness has contributed to the growth of fragrance market. The Indian market for fragrances consists of organized players like HUL, ITC, J.K Helene Curtis, McNroe Consumer Products, Marico, Nivea etc. which are giving tough competition to unorganized players. Foreign giants like Avon, Coty, L'Oreal have also set up their shops locally and are expected to compete rigorously to gain an upper hand in the market.