Matting Agents Market Application, Company Analysis And Forecast To 2025
The global matting agents market was valued around US$ 540 Mn in 2016 and is anticipated to register a CAGR of over 5% from 2017 to 2025, according to a new report by Transparency Market Research titled “Matting Agents Market- Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2017 - 2025”. Matting agents, when added to paints and coatings, help control the gloss of the surface to which it is applied. Matting agents are fine particles that are dispersed in the paints and coatings formulations in such a way that they scatter the light falling on the surface, in the desired defined manner. This helps achieve a matt finish or reduce the gloss of the surface to which they are applied. Matting agents are of three types, viz., silica, wax, and thermoplastic. These are majorly employed in the coating formulations of various coatings including architectural coatings, industrial coatings, wood coatings, leather coatings, metal coatings and other coatings.
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Increasing demand for wood and coil coatings to drive the market for matting agents
Increasing demand for wood and coil coatings, which are the major applications of matting agents is in-turn driving the demand for matting agents. Another factor driving the matting agents market is the increasing demand for matting agents in the industrial and architectural coatings. Matting agents provide a surface with a matt finish and soft-feel. Matting agents also improve slip, mar resistance, and surface properties of the material on which they are applied. According to a recent study by the California State University, the perceived value of a product in the mind of the consumer increases due to the haptic effects or soft-feel of the product, due to which matting agents are gaining popularity in applications where low glare is desired.
Furthermore, matting agents improve the slip, scuff, and rub resistance in architectural coatings, which are highly desirable in architectural coatings. Thus, the demand for matting agents in industrial and architectural coatings segments is rising consistently, in order to improve the surface properties and achieve the desired finish on the surface of the products, on which the coatings containing matting agents are applied. However, increasing demand for UV cure coatings is a major restraint for matting agents market. The preference of the end-users of coatings is shifting towards the UV cure coatings due to its benefits over its counter parts. Matting agents pose several issues when it comes to compatibility with UV cure coatings, thus making it relatively difficult to add matting agents to UV cure coatings. Addition of matting agents to UV cure coatings also leads to reduced efficiency of matting agents due to less curing time.
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Thus, the increasing demand for UV cure coatings is a threat to the matting agents, unless a matting agent technology compatible with UV cure coatings is developed. Diatomaceous earth is gaining importance as a base material for matting agents, with the help of which the producers are developing a low cost eco-friendly matting agent, in line with the stringent government norms. This provides an opportunity for the existing as well as new players to penetrate the highly consolidated matting agents market.
Abundant and uniform geographic distribution of silica ensures abundant supply of raw material for silica matting agents
Based on product type, silica matting agents is the major segment in matting agents market and it is expected to dominate the market during the forecast period in terms of value and volume. Silica is a major raw material that is used for making matting agents. Precipitated silica and fumed silica are the two major processed silica, which are utilized to manufacture mating agents. Silica have very high efficiency in terms of matting power.
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