Matte labels is a perfect choice for applications that requires a durable waterproof labels, such as bath and body care products, test tubes, personalized bumper stickers, outdoor signage and water bottles. It is generally made up of different types of materials such as paper, polyester and can also be made from a wide range of adhesives. Matte labels is one of the prominent types of labels, owing to its cost- effectiveness, muted look and most importantly, because of their ability to be written on, after printing.

The subtle or muted look make it different from gloss labels, and also remains attractive to the consumers, who want their labels to have some sort of aesthetic appeal to them. The reason behind muted look of the matted labels is because matte materials absorbs more of the ink, in comparison to the gloss materials, which is a significant advantage of matte labels over gloss labels.

Global Matte labels Market:  Dynamics

Growing demand for digital printing technology coupled with aesthetic visual graphics and robust growth of food & beverage industry are major factors, driving the growth of matte labels market. Increasing focus on sustainable packaging across ever growing presence of large retail chains, are further fuelling growth for matte labels market. Increasing inclination towards sustainable labelling and sustainable packaging amid increasing focus by big brand owners on carbon footprint and life cycle analysis is another prominent factor fuelling the demand in the matte labels market. Along with, relatively low cost of labels and growing need for bar codes labelling has drastically changed the overall packaging and labelling industry, also affecting the global matte labels market.

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Matte labels Market: Key Players

Some of the key players of the global matte labels marker are:

• Seiko Epson Corporation
• Planet Label
• Dura fast label Company
• Consolidated Label Co.
• Masteroast Coffee Company Ltd.
• L&N Label Company
• Matt Label Inc.

Matte labels Market:  Segmentation

On the basis of application, the global matte labels market is segmented into,

• Food
• Storage/shipping/mailing
• Promo/office products
• Cosmetics
• Household labels
• Kids labels
• Bar-coded product
• Others

On the basis of types, the global matte labels market is segmented into, 

• White matte paper labels
• Polyester matte labels
• Matte polypropylene labels
• Others

On the basis of printers, the global matte labels market is segmented into,

• Inkjet printers
• Laser printers

On the basis of printing technology, the global matte labels market is segmented into,

• Digital Printing
• Lithographic Printing
• Others

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