The global loyalty management market accounted for US$ XX Mn in 2018 and burgeoning over the forthcoming years. Growing need for competitive differentiation, increasing penetration of smartphones in B2C loyalty programs, huge awareness regarding loyalty programs, increased focus on customer experience management, growing adoption of multi-channel program, rapidly growing number of card holders and increasing innovations in technology are some key factors fostering the market growth. However, factors such as lack of knowledge about loyalty program benefits and failure to develop successful loyalty programs are hampering the market growth.

 

Global loyalty management market segmented on the basis of delivery type, organization size, deployment mode, end user and region.

 

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Standalone Program dominate the Global Loyalty Management Market

Based on delivery type, global loyalty management market segmented standalone program and managed platform. Standalone Program held considerable market growth during estimated period. Standalone loyalty software work well with one geographical location one branch. Merchant will face a problem when need to expand to 2 or more branches. Normally two or more standalone loyalty software is not design to be inter-cooperate with each other and customer data are fragmented and repeated.

 

North America Leads the Global Loyalty Management market

PBI’s global loyalty management market report analyses the market in different regions such as North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. According to regional analysis. North America accounted for larger revenue share in global loyalty management market with considerable CAGR due to increasing demand from various end users and the presence of a large number of enterprises. In addition, Asia Pacific held considerable market share during estimated period owing to improvements of mobile technology and applications in emerging economies countries. Also, China and Japan are the main contributors for the market growth in this region as there is an increasing acceptance rate of these systems to resolve difficult queries by customers.

 

Strategic Partnership are the key strategies adopted by market players

Global loyalty management market further reveals that the key players increasingly adopting strategies such as launch of newer products, frequent product approvals, and long term alliance to improve market revenue share and gaining significant geographic presence across the region. For Instance, in February 2019, IBM (US) partnered with BUCKiTDREAM to improve the personalized brand engagement experiences of BUCKiTDREAM’s customers.

 

Key player’s profiles in the report are IBM (US), Aimia (Canada), SAP (Germany), Oracle (US), Tibco (US), Salesforce (US), Capillary (Singapore), ICF Next (US), Antavo (Singapore), Blue Ocean (Canada), Kobie Marketing (US) and Epsilon (US).

 

Precision Business Insights (PBI) in its report titled “Global Loyalty Management Market: Market Estimation, Dynamics, Regional Share, Trends, Competitor Analysis 2014-2018 and Forecast 2019-2025” assesses the market performance over seven years forecast period over 2019-2025. The report analyses the market value forecast and provides the strategic insights into the market driving factors, challenges that are hindering the market revenue growth over forecast period. Moreover, the report also includes the total revenue and volume for the market.

 

Detailed Segmentation

 

By Delivery Type      

• Standalone Program
• Managed Platform

 

By Organization Size

• Large Enterprises
• SMES

 

By Deployment Mode

• On-Premises
• Cloud Based

 

By End User  

• BFSI
• Automotive
• Aviation
• Retail and Consumer Goods
• Media and Entertainment
• Hospitality
• Others

 

By Geography

• North America

• U.S
• Canada

• Europe

• Germany
• France
• U.K
• Italy
• Spain
• Russia
• Poland
• Rest of Europe

• Asia-Pacific

• Japan
• China
• India
• Australia & New Zealand
• ASEAN (Includes Indonesia, Thailand, Vietnam, Philippines, Malaysia, and Others)
• South Korea
• Rest of Asia-Pacific

• Latin America

• Brazil
• Mexico
• Argentina
• Rest of Latin America

• Middle East and Africa (MEA)

• Gulf Cooperation Council (GCC) Countries
• Israel
• South Africa
• Rest of MEA

 

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