Liquid Packaging Market - Increase in Focus on Brand Image through Innovative Packaging
The global liquid packaging market was valued around US$ 394 Bn in 2016. The market is anticipated to expand at a CAGR of above 4% between 2017 and 2025, according to a new report published by Transparency Market Research (TMR) titled “Liquid Packaging Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2017–2025”. Expansion of the global liquid packaging market is driven by the increase in consumption of beverage, along with an increase in focus on brand image through innovative packaging.
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The liquid packaging market in Asia Pacific is expanding at a CAGR of above 5% owing to the extensive usage of liquid packaging in manufacturing beverage bottles in the region, coupled with favorable government policies for manufacturers, and the shifting of the production facilities by major players due to the low labor and operating costs.
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The food & beverage industry has been a key driver of the packaging industry in the Asia Pacific. Expansion of the packaged food industry is anticipated to boost the demand for liquid packaging during the forecast period. Additionally, rise in consumption of aerated drinks is likely to drive the liquid packaging market in the near future. Increase in focus on health and fitness is estimated to propel the demand for bottled water in developed countries. This trend is likely to continue during the forecast period, making the expansion of end-use industries a key driver of the liquid packaging market.
Increasing focus on health and hygiene is driving the consumption of bottled water in developing countries such as India, China, and countries in GCC. Increase in the demand for packaged drinking water is estimated to propel the global liquid packaging market.