Mobile application (or mobile apps) is the user friendly software designed for operation on mobile devices such as smartphones, tablet computers and other handheld devices. Due to rising popularity of mobile applications, there have been continual developments in different categories of mobile apps in recent years. Some of the common categories of mobile apps include games and entertainment, productivity, social and personalization, music and lifestyle, travel and navigation, and others.

With the rising demand for smartphones and tablet PCs globally, the mobile applications market is expected to grow exponentially during the forecast period. In addition, the demand for mobile application is also driven by the rising penetration of Internet based services across the globe.

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The mobile application market is majorly driven by the growing penetration of smartphones and tablets globally. The market is expected to witness strong growth over the forecast period due to rising demand for high-performance smartphones and growing penetration of mobile Internet across the globe.

With the growing usage of Internet-based services globally, the demand for online mobile apps is expected to rise significantly. However, the mobile applications market might be affected due to the significant advantages of mobile websites over the mobile apps.

The games and entertainment category of the mobile applications dominated the global mobile applications market with the highest revenue share in 2013. This was majorly due to the highest numbers of downloads by users and demand for mobile entertainment apps such as online music being in this category. The penetration of smartphones is majorly seen in the age group of 15 to 40 years. This boosts the demand for mobile apps in the games and entertainment category.

Additionally, there are large numbers of mobile gaming apps and mobile entertainment apps available, which encourages their adoption around the globe. Thus, the games and entertainment category is expected to remain dominant in the global mobile applications market in the coming years.

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