The mushroom market has grown exponentially in the last few years and this trend is projected to continue. The market was valued at $29,427.92 million in 2013; and at a CAGR of 9.5% from 2014, it is projected to reach $50,034.12 million by 2019. The market is being driven by the rise in consumption of processed food, rise in consumer awareness about health and wellness, cultivation being a promising and profitable business, and continuous R&D and innovations to expand applicability and accelerate growth. On the other hand, limited shelf-life is the major challenge faced by the mushroom market.

Europe accounted for the largest share of the mushroom market in 2013 and is projected to grow at the highest CAGR of 10.8% between 2014 and 2019. The market in the Asia-Pacific region is projected to be the second-largest in the next five years. These regions are projected to be emerging revenue-generating pockets for market players. The shiitake mushroom market is projected to be the fastest-growing in the next five years, followed by button mushrooms. Processed mushrooms accounted for more than half of the global mushroom market in 2013.

In this report, the mushroom market has broadly been segmented on the basis of types, applications, and regions. The mushroom market is marked with intense competition due to the presence of a large number of both large- and small-scale firms. Expansions, acquisitions, agreements, and new product developments are the key strategies adopted by market players in order to ensure their growth in the market. The market was dominated by players such as Costa Pty Ltd. (Australia), Phillips Mushroom Farms, Inc. (U.S.), Shanghai FINC Bio-Tech Inc. (China), and Bonduelle Fresh Europe (France) in terms of developments between 2010 and 2014.

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Table of Contents

1 Introduction 12

 1.1 Objectives Of The Study 12

 1.2 Market Definition 12

 1.3 Market Scope 13

 1.3.1 Periodization Considered For The Mushroom Market 14

 1.4 Base Currency Consideration For Mushroom Market 14

 1.5 Stakeholders 14

 

 2 Research Methodology 15

 2.1 Research Data 15

 2.1.1 Secondary Data 16

 2.1.1.1 Key Data Taken From Secondary Sources 16

 2.1.2 Primary Data 16

 2.1.2.1 Key Data From Primary Sources 17

 2.1.2.2 Key Industry Insights 17

 2.1.2.3 Breakdown Of Primary Interviews 18

 2.2 Factor Analysis 18

 2.2.1 Introduction 18

 2.2.2 Demand Side Analysis 18

 2.2.2.1 Rising Population And Rising Diversified Food Demand 19

 2.2.2.2 Increasing Consumer Preference For Convenience Foods

 & Ready-To-Eat Meals 20

 2.2.2.3 Demand For Convenience Foods In Developing Economies 20

 2.2.2.4 Rising Demand For Meat Substitutes 21

 2.2.3 Supply Side Analysis 21

 2.2.3.1 Growing Fruits & Vegetables Processing Industry 21

 2.3 Market Size Estimation 22

 2.3.1 Bottom-Up Approach 23

 2.3.2 Top-Down Approach 24

 2.4 Market Breakdown & Data Triangulation 25

 2.5 Research Assumptions And Limitations 26

 2.5.1 Assumptions 26

 2.5.2 Limitations 26

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