Price war has led the RO water purifier market to another extent- lowered price has been proven nightmare to existing ones. Bonafide Research

In the battle to capture the consumer, players use a wide range of strategy to head off; competitors. Increasingly, price is the weapon of choice—and frequently the skirmishing degenerates into a price war.

Bonafide Research has stated that total water purifier market is expected to grow at more than 8% from 2017-18 to 2022-23 in value terms in its research report 'India Water Purifier Market Outlook, 2023'. Total water purifier market has segmented into organised water purifier and unorganised water puffier. Both these market is made up of Ro+ water purifier, UV water purifier and Offline/Gravity based water purifier. RO+ water purifier is combination of RO + UV, RO + UF, RO + UV + UF+ etc. In volume terms, offline water purifier has held more than 40% of market share due to its low prices. Organised and unorganised players present ratio is 60:30 in volume terms which is different in value terms as there are huge price differences.

Major Companies

Major companies that operate into the Water Purifier product market in India are Eureka Forbes Ltd, Kent RO Systems Limited, Hindustan Unilever Limited, Tata Chemicals Limited

Livpure Pvt. Ltd., Panasonic India Pvt. Ltd., LG Electronics India Pvt. Ltd., Blue Star Limited

Ion Exchange India Ltd., Okaya Power Pvt Ltd.

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