The domestic frozen food market is heavily dominated by organized players as unorganized players don't have sufficient resources for cold chain facilities. Proactive initiatives taken by such frozen food brands to ensure awareness and usage of their products have led to a dramatic transformation in India. Penetration has now risen from the deep-freezer displays at retail stores into home refrigerators in the country.

Rapid urbanization, increased awareness, changing lifestyle, growing number of working women and rising disposable income is leading to rapid growth and new opportunities in Indian frozen food industry. Customers want variety while simultaneously maintaining hygiene along with quick and efficient food service standards. Hence the food service players have also started using frozen foods that can be easily customized to suit the new Indian palate without spending much time and are available throughout the year.

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