Rising awareness for personal hygiene, growing concerns over spread of infectious diseases and increased focus on communal hygiene are driving the market for household cleaners. Skillful innovations and promotional strategies from manufacturers and robust demand from emerging markets are also responsible for continuous growth of the household cleaning agents market.

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Household cleaners include a variety of cleaning solutions for house and household products and have emerged as an important product category in the past few years. Increasing focus on ensuring safety, social, and self actualization needs by enabling safe food storage, controlling garbage in a hygienic manner, and disinfecting household surfaces are driving gains in the global household cleaners market. Improved lifestyle and tips from home experts are taking household maintenance to the next level, thus, encouraging the need of advanced household cleaning and safety products.

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Household cleaning is one such area where manufacturers constantly need to identify current trends and react to these trends by introducing new, innovative and technologically advanced products in market to hold consumer interest. Efficient research and development activities and development of products to suit particular needs of consumers is expected to drive this market in upcoming years. A number of small players are engaged in high profile promotional activities through diverse media for marketing their products.