Herbal & Organic Mascara Market Insights, Forecast To 2023: A Clear Understanding of The Competitive Landscape and Key Product Segments

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The global herbal & organic mascara market is projected to grow at a CAGR of 4.3% over the forecast period. Increasing veganism among the consumers is affecting the growth of herbal & organic mascara, positively. Herbal cosmetics are made from natural ingredients and organic certification confirms that the ingredients used are free of chemicals. High consumers’ awareness also has a major impact on this market. Shift in fashion trends has led to the increase in market share of the herbal & organic mascara globally. Furthermore, product promotions by famous celebrities have attracted mass consumers’ attention towards the unique product offerings, thereby, increasing the sale of herbal and organic mascara.

Major Companies:

  • Ecco Bella (U.S.),
  • Ulta Beauty, Inc. (U.S.),
  • Lotus Herbals Limited (India),
  • Odylique (U.K.),
  • Au Naturale, Llc (U.S.),
  • RMS Beauty (U.S.)
  • josie maran cosmetics (U.S.)

Market Segments:

The global herbal & organic mascara market is segmented on the basis of type, form, certification, distribution channel, and region.

Based on the type, curling herbal & organic mascara is found to be escalating at a high CAGR.

Amongst the various forms of mascara, liquid form is calculated to hold a major share backed up by easy application and convenience-storage property. One stop purchase of the product has led to the increased sale of herbal & organic mascara through specialty stores.

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Market Forecast:

The global herbal & organic mascara market share is expected to grow at a higher growth rate supported by the rising fashion sense among the population. Increasing demand for luxury cosmetics from the fashion sector has also increased the share for herbal and mascara in the global market. Developing economic conditions of various regions is fueling up the market demand for herbal & organic mascara on the global level.

All these factors contribute to the calculated CAGR of 4.3% of herbal & organic mascara market during 2017-2023.

Table Of Content

1 Executive Summary

2 Market Introduction

2.1 Definition

2.2 Scope Of The Study

2.2.1 Research Objectives

2.2.2 Assumptions

2.2.3 Limitations

2.3 Markets Structure

2.4 Stakeholders

3 Research Methodology


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Geographical Analysis:

The global herbal & organic mascara market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW).

North America dominates the global market followed by Asia Pacific. However, based on increasing applications of mascara in fashion sector, herbal & organic mascara have gained popularity in various other regions. China, Hong Kong, the U.K., Singapore, and Germany are considered the major importers of herbal & organic mascara.

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