Considered essential to maintain health, omega-3 fatty acids are required in small quantities in human bodies. The fatty acids are found in rich quantities in fish like salmon, and walnuts, canola oil, egg, bread and Brussel sprouts.

Consumption of Omega-3 fatty acids leads to intake of some long chain fats – eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA). And, these are extremely functional. Some of the primary benefits include lowering of blood pressure, reducing the rate of plaque development and thus, the likelihood of stroke and heart attack. They also aid in reduction of triglycerides.

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And, as these benefits reach the new-age consumer, the demand for food rich in EPA and DHA Omega 3 ingredients grow substantially. Here, it is critical to understand the consumption behavior of this consumer.

Profile – Millennial Consumer and Upper Gen-Z:

The profile of the new-age consumer goes as follows. The consumer has a sedentary lifestyle and is struggling with high levels of stress. The weary work life is draining any will or energy to opt for healthy eating. So, he turns to packaged food, or food that is easily available and simple to eat. And, he wants the food to be packed with nutrients that can support the otherwise destroying lifestyle. He is looking for small portions of high-nutrient meals.

And, this is what drives the market of fortified foods and super foods. Basically, deteriorating health is leading people to direct efforts at better foods and practices to gain maximum benefit from minimum effort. And, rising awareness of certain ingredients that are particularly effective in terms of benefitting health are a major factor that is driving up demands for ingredients such as EPA and DHA Omega 3 ingredients.

Basis, the above mentioned profile, it does not really come as a surprise that supermarkets are heavily stocked with foods that are fortified with such ingredients. Some EOA and DHA Omega 3 ingredients fortified foods that are seeing a massive rise in demand include yogurt, margarine, eggs, milk, soy milk, and juice. And, major credit to a refined and experimental food palette of the new age customer, shelves and restaurants now offer pasta, pizza, tortillas and peanut butter with added EPA and DHA Omega 3 ingredients market.

Additionally, supplements, instant formulas, animal feed, and pharmaceutical formulations are also making use of these ingredients to drive demand up.

Vendor Landscape – Highly Competitive, Fragmented:

Some of the most revered players operating the global EPA and DHA Omega 3 ingredients include Epax (Norway), Croda International (UK), Golden Omega (Chile), GC Rieber (Norway), Kinomega (China), Sinomega (China), Cargill (US), DSM (Netherlands), Polaris (France), Pharma Marine (Norway), BASF (Germany), Lonza (Switzerland), Huatai Biopharm (China), KD Pharma (Germany), Runke Bioengineering (China), Nordic Naturals (US), Algysis (US), Biosearch life (Spain), Corbion (Netherlands), and Orkla Health (Norway), among others.
Most are highly focused on improving product via innovation and expanding presence across the globe. And, this it is not uncommon to find a slew of product launches, strategic partnerships and collaborations, significant mergers and acquisitions, and heavy investments in research and development.

Some of the regions which are marked by presence of some of the most significant names flanking the playfield include Europe, and North America. And, thus, these regions will account for a notable market share over the coming years. It is worth pointing out here that the region with untapped opportunities over the coming decade would be Asia Pacific. And, this would be attributable to rise in awareness and disposable incomes.

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