Market Overview:

Guarana Market was worth USD 4.02 billion in 2018 and estimated to be growing at a CAGR of 7.16%, to reach USD 5.68 billion by 2023. Guarana is a climber plant which belongs to the maple family and is native to the Amazon basin and is widely found in Brazil. Guarana features clusters of large leaves, flowers, and its fruit color range from red to brown. Guarana is mainly used as a stimulant due to its high caffeine content. It is also used to treat various diseases such as diarrhea, low blood pressure, cardiac problems, fever, headache, and joint pain, among others. Furthermore, Guarana is also utilized as a flavoring ingredient in confectioneries and beverages. Guarana is used across a variety of applications such as confectionery products, energy drinks, fruit juice-based drinks, dietary supplements, and others, which includes weight loss products.

Market Drivers and Restraints:

The driving factors of the global Guarana market are raising awareness of health benefits linked with the consumption of guarana-infused products among people. Obesity and diabetes and are among major health issues across the globe. Consumers prefer the consumption of healthy beverages and food products to prevent these chronic ailments. However, intense competition from other superfoods is likely to constrain the growth of global guarana market.

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Report segmented as

By Form:

• Liquid Form
• Powdered Form

By Application:

• Confectionary Items
• Beverages

Geographical Analysis:

The Global Guarana market is divided based on geography into North America, Latin America, Asia-Pacific, the Middle East, and Africa and Europe. North America has the leading market for Guarana in the world, owing to raising awareness about the health benefits which can be obtained from the consumption of Guarana.  North America region is followed by the Asia Pacific and Latin America regions. Latin America region is expected to have the fastest growth rate during the forecast period owing to growing production in countries such as Brazil.

Important Market Players:

Some of the major players in the market are Herboflora, Iris Trade Inc., Duas Rodas Industrial, The Green Labs LLC, AR De Sousa Ribeiro, Natural Amazon Herbs Producao De Extratos Ltd, Nutra Green Biotechnology Co., Ltd., Vitaspice, Ambev, and Prover Brasil.

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The Scope of the report:

This report offers the current product and services market evaluation and the future estimation of the market. It helps us understand the market better through size anticipation and CAGR calculation to estimate the next market. It has a broader segmentation for better understanding of the enterprising of the market at a low level by segregating the market into smaller sectors.

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