The artificial grass market is estimated at USD 3.20 billion in 2017 and is projected to grow at a CAGR of 6.8%, to reach USD 4.45 billion by 2022. The market is driven by the growing demand for artificial grass from the sports industry, increasing applications of artificial grass in commercial and residential landscaping across the globe, coupled with the demand from the regions where the environmental conditions are arid or semi-arid. The shift in preference for artificial grass over natural grass is attributed to benefits such as increased frequency of usage; longer playing sessions; low-maintenance; and no requirement of irrigation, mowing, trimming, and fertilizers.

Based on installation, the wall cladding segment is projected to grow at the highest CAGR from 2017 to 2022. A growing number of wall cladding installations of artificial grass in the exteriors and interiors of hotels, commercial spaces including reception areas, hospitals, terrace walls, pool areas, and porch areas is expected to drive the market during the forecast period.

In terms of value, Asia Pacific and South America are projected to be the fastest-growing regions for the artificial grass market during the forecast period. Countries such as India, China, Argentina, and Paraguay offer significant opportunities for the growth of the artificial grass market. Growing manufacturing base of artificial grass in these countries, growing popularity of sports, government support and encouragement for the implementation of artificial grass in sports fields and other commercial applications, coupled with water conservation concerns are some of the major factors that are expected to drive the growth of the artificial grass market in these regions.

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The key players in the artificial grass market include DowDuPont (US), Tarkett (France), Shaw Industries Group (US), Victoria PLC (UK), and Controlled Products (US). Other players include Act Global 
(US), SportGroup (Germany), TigerTurf (New Zealand), SIS Pitches (UK), Matrix Turf (US), Nurteks Hali (Turkey), Soccer Grass (Brazil), Limonta (Italy), Sportlink (Italy), and El Espartano (Argentina).

The key market players adopted various growth strategies such as new product launches, expansions, mergers, and acquisitions to cater to the increasing demand for artificial grass. These players are focusing on strategic new product launches to enhance their presence in the artificial grass market. For instance, companies such as Act Global and Victoria PLC are focusing on expanding their product portfolio to strengthen their presence in the artificial grass market. Some key companies also adopted acquisitions as a strategy to increase their consumer base in various geographies. For instance, in 2018, FieldTurf, a subsidiary of Tarkett, acquired Grass Manufacturers Pty Limited (Australia), an artificial grass manufacturer. This helped the company to expand its presence in the Australian grass market, particularly in the field of hockey, tennis, and landscape. Furthermore, Victoria PLC acquired Netherlands-based artificial grass manufacturers, GrassInc. B.V. and Avalon B.V., which helped the company expand its presence in the European artificial grass market.