Energy efficiency in cellular networks is a growing concern for cellular operators to not only maintain profitability, but also to reduce the overall environmental effects. This emerging trend of achieving energy efficiency in cellular networks is motivating the standardization authorities and network operators to continuously explore future technologies in order to bring improvements in the entire network infrastructure. In order to achieve this, green communication technologies are widely preferred and deployed. 

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The market for green communication has been experiencing substantial growth in recent years. This growth is attributed to increasing demand of green communication technology in telecom and IT industry. Environmentally friendly batteries, renewable energy sources, and intelligent management of the power systems in order to achieve better energy efficiency is also boosting demand for green communication market. 

Prominent players in the global green communication market are Alcatel-Lucent S.A., Ericsson, Huawei Technologies Co. Ltd., Juniper Networks, Nokia Siemens Networks, ReliOn, Inc., Tellabs, Inc., ZTE Corporation, Cisco Systems, Inc., Sk Telecom, Datang Mobile Communications Equipment Co., Ltd., and Sprint Corporation, among others.