For more than hundred years, graphic paper has been a useful carrier of information across the world. It is used extensively for information storage for long period of time. Different grades of paper such as printing paper, writing papers, newsprint, etc. comes under this category. From newspaper to high glass magazine paper, the graphic paper has played an important in information sharing. Manufacturing process of graphic paper is highly energy intensive and requires significant resources.

Raw material for graphic paper is fibre pulp which is obtained from a variety of species of plantations, depending on the paper grade and manufacturer’s requirement. Graphic paper market has witnessed significant technological advancements and new product launches since its beginning. Graphic paper accounts for noticeable market share in the global paper industry. Infrastructural improvements and process optimization has played a crucial role in increasing profitability margins of graphic paper manufacturers.

Graphic Paper Market: Market Dynamics

The demand for graphic paper has become stagnant since the evolution of technology for information sharing in electronic formats. Fast adoption of consumers for electrical and electronic devices resulted in decline in demand for graphic paper globally. Propagation of information through electronic media has been the major restraint for the global graphic paper market. From newspaper to book, everything is being shared through electronic media which is a cheaper solution and requires minimal efforts to store information for long period of time.

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Electronic information sharing through internet which is easily accessible on mobile phones and other devices will continue to weaken the demand for graphic papers in developed as well as in developing countries. However, there are moderate sign of growth in some of the developing countries where the penetration of electronic media is still in growth phase. Manufacturers share concern over cost-competitiveness and availability of resources for production of graphic papers.

On the basis of region, the Graphic Paper market is segmented as North America, Latin America, Eastern Europe, Western Europe, APEJ (Asia-Pacific Excluding Japan), Middle East & Africa, and Japan. Graphic paper market is witnessing steep decline in its market share in global paper industry due to changing consumer inclination towards reading and sharing information through electronic media. The North America and European market is expected to witness decline in the coming years.