Shift towards high protein diet and increasing preference for poultry meat continues to influence the growth of the poultry feed market worldwide. Rising exports of poultry, particularly from the European Union and the United States, have remained instrumental in driving the need for enhanced poultry production, in turn fuelling sales of the poultry feed.

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Fact.MR envisages that the demand for poultry feed is projected to expand at a CAGR of 7.1% in terms of volume during the period of forecast, 2018-2027. The poultry feed market report also reveals that the sales volume of poultry feed are likely to cross 890,000,000 tons by the end of the assessment year.

Poultry feed producers have been focusing on carrying out developments in their products and processing methods in a bid to cater to the growing needs of consumers as well as abide by laws laid by regulatory authorities regarding GHG (Green House Gas) emissions. This has also triggered the use of clean labels as a measure to assure safety of poultry products by communicating ingredient information to the consumer. In addition, being largely driven by industry-specific aspects, manufacturers of poultry feed can expect momentous growth in the forthcoming years, says the report.

Growing Importance of Clean Labels Impacting Poultry Feed Market Growth

Food safety concerns and clean labelling are closely associated topics that are gaining importance worldwide. Rising demand for clean labelling in a bid to mitigate consumer mistrust owing to the increasing scandals related to poultry production, which has been observed since the past few years. In addition, ban on antibiotics in poultry feed has made it imperative for producers to use clean labels. Increasing consumer inclination towards clean labelling on the back of growing demand for GMO-free and organic poultry products is likely to impact the poultry feed space.

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Poultry Consumption on the Rise Influencing Poultry Feed Demand
Poultry feed market is likely to witness a steady growth as poultry producers strive to meet increasing demand for poultry across the globe. Growing consumption of poultry meat has pushed the poultry production, in turn triggering an imbalance between supply and demand for poultry. For instance, according to the National Chicken Council (NCC), per capita poultry consumption in United States in 2016 was 107.6 pounds, which touched 108.6 pounds in 2017. NCC estimates that the consumption of poultry is expected to reach 109.2 pounds by 2018-end and further increase by 2019. Likewise, OECD and FAO estimated that per capita consumption of poultry meat in EU rose from 20.5 Kg in 2010 to 22.7 Kg in 2016 and are likely to showcase a 0.5% increase during 2017-2026. In a bid to balance the equation, poultry and livestock producers are relying on using advanced poultry feed, consequently fueling the growth of the poultry feed market.

Competitive Landscape

The poultry feed market report includes a dashboard view of the competition landscape providing detailed assessment on major companies involved in poultry feed production. The report has profiled key players including but not limited to Cargill Inc., ForFarmers N.V., BASF SE and Associated British Foods Plc.

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