Regional analysis of the fishing rods market reveals that North America and Europe remain a lucrative market duo for manufacturers, with a primary push received from higher investments in the field of sportfishing and the professional fishing equipment industry. Europe has a remarkable number of trout and salmon streams, in addition to ample coarse fish water bodies, which continue to make the region an important marketplace for fishing rods manufacturers. Poland has been specifically cited as a high potential market holding robust opportunity of growth owing to a strong fishing density of one angler per 1.23 ha of lakes, rivers, and reservoirs.

Fact.MR’s study opines that surpassing the conventional consumer interests of adventure and recreation, fishing rods manufacturers have been recently discovering profits in consistently rising penchant for sportfishing and professional angling, particularly across developed regional markets. Steady growth in demand for innovative fishing rods is envisaged as the sportfishing industry is observing a rapid surge in the number of professional angling clubs or associations.

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Nearly 12 million units of fishing rods are likely to be sold globally, by the end of 2020. As indicated by a recent outlook by Fact.MR, the fishing rods market has been a significant contributor to several local economies’ buildout via activities, such as recreational and sportfishing.  With broader applicability in recreation and tourism sectors, fisheries and associated markets have been witnessing significant growth opportunities over the recent past.

According to the strategy analysis of the competition landscape, a majority of fishing rods manufacturers are collaborating with popular, award-winning professional anglers for brand endorsement. Moreover, an important finding of Fact.MR’s research points to emergence of the increasing number of outdoor sports and fishing exhibitions in laying a strong ground for strategic collaborations and partnerships, assisting in further growth of fishing rods market. The developmental strategies of companies will also continue to focus on new products development catering to versatile ranges, from budget to premiums

The report opines that following developed regions, the market for fishing rods in Asia Pacific excluding Japan (APEJ) is progressing at a notable pace. Global players are highly likely to eye opportunities arising in China, ASEAN countries, and Oceania. Among these key recreational fishing clusters, Oceania registers the highest per capita spending on recreational fishing, thereby attracting fishing rods businesses to the APEJ region. Meanwhile, the presence of a large number of quality water bodies and fish diversity are positioning Japan as a strong market for commercial and recreational fishing, and sportfishing.

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