The global adhesion promoters market is showcasing positive growth on account of growing applications in the plastics and resins market. Adhesion promoters are used as additives or primers to enhance adhesion of coatings, inks, or adhesives to the substrate of interest. Adhesion promoters are used to increase adhesion with inorganic substrates in chemical applications such as adhesives and paints and coatings. Additionally, adhesion promoters are used in electrical application to improve the adhesion and dispensability of inorganic materials, and reliability of semiconductors and flat panel displays. Additionally, adhesion promoters allow for improvement in the durability of exterior walls of buildings and bridges in the construction sector.

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The global adhesion promoters market is categorized on the basis of type, application, and region. On the basis of type, the market has been segmented into silane, maleic anhydride, chlorinated polyolefins, titanate and zirconate. On the basis of application, the market has been segmented into plastics and composites, paints and coatings, rubber, adhesives, and metals.

The silane segment is the largest segment in the global adhesion promoters market, owing to high demand for materials such as plastics and composites, paints and coatings, rubber, adhesives, and metals. Silane is a key form of adhesion promoter used in paints and coatings, rubber and tire applications. Additionally, silane is used in the automotive and construction industries. Maleic anhydride is the second most consumed type of adhesion promoter that finds its application in plastics and composites, packaging, automotive, wire and cable, and recycling industries.

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Innovations in advanced composites and multilayer packaging have increased the demand for adhesion promoters in the plastics and composites industry. The segment’s growth is driven by the growing consumption of plastics in the automotive industry to foster fuel savings by downsizing the overall car weight.

Geographically, the adhesion promoters market has been segmented into Asia-Pacific, Europe, North America and Rest of the World. Growth in the Asia-Pacific market for adhesion promoters can be attributed to the increasing demand for adhesion promoters in the paints and coatings application in the automotive and construction sectors. Several players in the global adhesion promoters market are establishing their manufacturing presence in the region, owing to easy availability of raw materials and labor.

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