Geranium essential oil is derived from the geranium flower. This oil is extracted by distilling the leaves and other green parts of the plant. Geranium oil has a very sweet and floral aroma. Geranium oil is not same as rose geranium oil, as rose geranium has a stronger scent of floral kind, because of which it is commonly used in perfumes and cosmetic industry. Geranium oil is known for its properties such as anti-inflammatory, antiseptic and antibacterial, owing to which it is used in treatment of wounds or any other type of injury. This property of geranium oil helps in beautifying the skin. The major driver for the growth of the geranium oil market is due to increased demand for natural fragrance ingredients and rise of interest in aromatherapy.

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Geranium Oil Market: Segmentation

The Germanium oil market can be segmented on the basis of Type, Application and distribution channel.On the basis of type geranium oil market is segmented as Pure Geranium Oil, Rose Geranium Oil, Geranium Egypt Oil and others. On the basis of Application geranium oil market is segmented as Aromatherapy, Skin Care, Massage and Others.

On the basis of the distribution channel, the geranium oil market can be segmented on the basis of Institutional sales, store-based retailing and online retail. The store-based retailing can be further segmented into modern grocery retail and traditional grocery retail. The modern grocery retail can be segmented as hypermarkets/supermarkets, convenience stores, beauty stores, spas and discount stores. The traditional grocery retailing can be further segmented as specialty stores, and others.

Geranium Oil Market: Drivers, Restraints, and Trends

The geranium oil market is currently experiencing a revival in the world due to renewed interest of people in aromatherapy. The major factors driving the growth of the market are its ability to minimize wrinkles, heal acne, it also helps in toning the muscle by tightening and contracting muscles due to its astringent properties, it also has circulatory properties due to which it exits the body through perspiration, which makes it a very good deodorant. Apart from all these properties it is also used as an insect repellant and bug bite healer. The European and African markets are the largest contributors to the growth of the geranium oil market. Growth in increased use of geranium oil regions like North America is also expected to boost the growth of the overall geranium oil market.

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Geranium oil Market: Regional Outlook

In North America, the trend in the essential oil industry and the usage of geranium oil as a massage oil or in aroma therapy is a major factor in fuelling the growth geranium oil market, as the U.S. is a very potential market for geranium. In Asia Pacific, China is the biggest market for geranium as the imports and exports of geranium were greatly affected by China’s macroeconomic conditions. Apart from China, India and Japan are also expected to contribute to the growth of the geranium oil market. In Middle East and Africa, geranium oil is mostly used as a high-end product and the germanium oil market is expected to have a very slow growth in the forecast period. In Europe, the geranium oil market is expected to grow steadily despite declining economies.

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