The global geofencing market is seeing active participation of tech companies keen upon creating cutting-edge solutions to address different needs of end users. Some such keen players that have made a mark in the competitive landscape are Apple Inc., Thumbvista, Mapcite, Swirl Networks, Inc., Simpli.Fi, Localytics, Mobinius Technologies Pvt. Ltd., GeoMoby, and Bluedot Innovation.

Apart from product development and aggressive marketing strategies, such key players in the global market for geofencing are also going on to additional features such as geoconquesting – an upcoming advertising and marketing tactic in which consumers are poached from rivals by sending real-time messages on their locations.

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The market for geofencing is expected to rise at a phenomenal 30.0% CAGR over the course of the forecast period from 2017 to 2022, finds a research study by Transparency Journal Research after thorough primary and secondary research. It also states that rising at this rate, the market will likely attain a value of US$2 billion by the end of the forecast period.

Networks deployed in geofencing can be broadly segmented into cellular and unlicensed low power technology. Of them, the cellular network is expected to majorly boost the global geofencing market through 2022. This is because, they are better at facilitating geofencing operations compared to low power technology networks. The TMR report predicts that the cellular networks will help pull in revenues to the tune of US$1.5 billion in the market by 2022.

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Geography-wise again, North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa are to name the noteworthy segments in the market for geofencing. Among them, North America generates maximum demand due to swift development of various effective marketing strategies by concerned stakeholders.