The global games and puzzles market size was valued at USD 9.47 billion in 2017. It is anticipated to expand at a CAGR of 16.1% from 2018 to 2025. Availability of low-priced toys and games in the Asia Pacific region and growing popularity of licensed games worldwide are among of the key trends stoking market growth. Rising disposable income and widening base of children population coupled with a gradual shift towards educational toys and puzzles are likely to augment the market. 

It has been observed that gamers’ preferences are increasingly shifting towards online medium. To counter challenges thus posed, game manufacturers are trying to remain competitive in the arena by developing latest versions of their respective board and card games that support Radio Frequency Identification (RFID).

Online counterparts of traditional board and card games are also being integrated with the Artificial Intelligence (AI) technology. Apart from board and card games, puzzles have also started gaining popularity. Several manufacturers are focusing on sustainable approach by making wooden jigsaw puzzles. Wooden aesthetics are likely to appeal a larger customer base and establish a niche in the market.

Growing efforts by manufacturers to understand consumer preferences and develop products with relatively shorter life cycles are prompting them to introduce innovative jigsaw puzzles. Innovation is primarily concentrated to introducing novelties that consist of entirely new product range involving new concepts and functionalities.

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