The global fresh meat packaging market is highly fragmented in nature and going forward too is expected to remain the same. In 2015, top ten leading players held just one quarter of the share in the market, vis-à-vis overall value. Some such prominent participants are Sealed Air Corp., DuPont, and Amoco Ltd.

Some of the key technologies used in the global market for fresh meat packaging are vacuum skin packaging (VSP), modified atmosphere packaging (MAP), and vacuum thermoformed packaging (VTP). Among them, the technology of VSP is seeing maximum uptake and in the future will see even more adoption. The TMR report predicts the segment to become worth 32% by 2026-end.

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Primarily fuelling the global fresh meat packaging market is the growing urbanization, worldwide, and the rising awareness among people pertaining to the risks involved in consuming food such as meat not packaged properly.

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“Fresh meats, in particular, need superior forms of packaging as they can be easily infected. The types of fresh meat packaging that have been launched in the market in the past couple of years have allowed meat to be stored for longer periods of time and this has consequently allowed market players to tap into a much wider client pool, globally,” says the lead analyst of TMR.