The global market for floor POP display will surpass a valuation of US$ 5,600 Mn by 2026-end, reflecting a steady growth during the next nine years. Brands are utilizing floor POP displays as an effective merchandising solution in brick and mortar stores. In recent years, demand for floor POP displays has increased significantly owing to the aggressive product marketing strategies that are being used by brands.

The global market for floor POP displays is expected to be benefited by the growing budgets for product marketing, at times, this budgets get even bigger when companies launch a new product. Use of POP display is expected to remain high for displaying consumer goods such as packaged food, beverage, grocery, and electronics in the years to come. Overwhelming performance of floor POP displays in boosting product visibility in retail stores has augured well market players.

It is observed that floor POP displays are appealing more to the millennial consumers. Such displays are allowing brands to make the most out of the limited-timed engagement from young consumers with a product in retail outlets. At the same time, POP displays are more convenient for consumers as they give an instantaneous visibility to a product along with information and latest offers. Floor POP displays convey accurate information regarding a product and enable brands to remain consistently in vision. This, in turn, has made it popular in hypermarkets, supermarket, departmental store, specialty store and convenience store.

Development of organized retail outlets particularly in emerging economies is anticipated to reflect favourably on the market. Floor POP displays are easy to recycle and thereby have a higher preference as compared to other merchandising solutions. However, factors such as limited reach, changing consumer perception and product orientation is likely to impact the floor POP displays market during the forecast period.

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North America is anticipated to retain its predominant position in the global floor POP display market in 2017 and beyond. In terms of revenue, the region continues to make major contributions to the global market. During the forecast period, the North America floor POP display market is projected to exhibit a CAGR of 5.7%.

Meanwhile, regions such as Europe, Asia Pacific excluding Japan (APEJ), Latin America, Japan and the Middle East & Africa (MEA) are also expect to witness a considerable rise in product merchandising through floor POP displays.